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THE CANADIAN AIR GUITAR EVENT MODEL – Air Guitar for Good

THE CANADIAN AIR GUITAR EVENT MODEL – Air Guitar for Good

If it’s about making joy and creating world peace – why not have fun doing it while raising money for charitable interests?

A ROCKING WAY TO MAKE A DIFFERENCE

People ride bikes, run marathons, eat hot dogs, pour buckets of ice water on their heads – all in the name of getting attention to causes and challenging others to contribute to worthy initiatives. Why not Air Guitar?

AIR GUITAR TO HELP KIDS

Our most important objective is to grow the property of Air Guitar as a rocking fundraising event for RIGHT TO PLAY CANADA– A charitable organization dedicated to helping children facing adversity in war torn regions around the world through play and education. We’ve raised over $10,000 for our charities to date since 2014.

AIR GUITARISTS as FUNDRAISERS?

While not every person who straps on an Air Guitar is initially into it for the charitable reasons, ultimately, each Air Guitarist becomes both an entertainer and an advocate for their community to come and contribute to the events and the charity. Their friends buy tickets, they share the event which raises awareness for the charity and who knows, they might even become sponsors one day.

FINANCIAL OBJECTIVES

Our aim is to always meet the 50/50 ratio of DONATION vs. PRIZE ALLOCATION or better. So that if the flights to Finland and hotel costs are $2500. We ensure that $2500 minimum is donated to our charity. We used a Kickstarter campaign to help us get our initial prize and donation to charity back in 2014.

Air Guitar Canada

HOW HAS IT WORKED?

In 2014 we had 2 events - a qualifier and our National Championships. In 2015 we expanded to 6 events. In 2016 we had 8 and now in 2017 we have 10. Brand new organizers have jumped on board the charitable model and made it work. Not all new locations and venues have been a success. Sometimes it’s hard to build the community from nothing, but we now have 6 STRONG recurring events with Toronto, Ottawa, Saskatoon, Red Deer, Montreal and Medicine Hat.

OTHER BENEFITS OF DOING IT FOR CHARITY?

- People are more inclined to lend monetary and sponsorship support

- You can dare people to participate and try AIR GUITAR

- The local media love seeing people do fun things for good causes

- Everyone is a volunteer! Great way to build community!

- No EGO! Not that rock stars are ever ego maniacs.

- You get the ‘right’ people involved. Good people. Who are involved for the right reasons.

Happy to talk to other organizers and share everything we have and how we’ve done it. Just reach out. Our mission is to grow this idea and bring the fun of Air Guitar to the world.

Text: Glen Airy Glen Rocks
Picture: Culture Snap Photography

 

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Fri 9 Jun 2017 | Permalink | Comments (0)